Welcome to Alyx® – your destination for stylish, comfortable, and affordable women’s apparel. Our mission is to help women look and feel their best by providing high-quality dresses, pants, trousers, blouses, and more at prices that fit your budget.
Our Story
Alyx® was founded in 2022 by a team of fashion enthusiasts who saw a need in the market for reasonably priced women’s clothing that didn’t sacrifice style or quality. We started out small, offering a limited selection of dresses and blouses. But over time, as we built relationships with ethical manufacturers and listened to feedback from our customers, our product line expanded to include trousers, pants, swimwear, jumpsuits, cocktail dresses, and more.
What began as a humble online store is now a thriving fashion brand shipping to customers all over the world. How did we grow so quickly? By staying laser-focused on giving our customers exactly what they want. We pay close attention to the latest trends and add new styles to our collection frequently. At the same time, we focus on staples – the perfect little black dress, go-to trousers to match with everything, timeless white button-downs. These classics with just the right touch of modern flair are what our customers love and come back for again and again.
Of course, trendy styles and timeless staples alone don’t make a great fashion brand. Attention to detail and quality craftsmanship set Alyx® apart. We carefully select fabrics that are soft, durable, and designed to last. Our clothes feature flattering silhouettes and thoughtful design elements like adjustable waistbands and hidden stretch panels that enhance comfort. And all garments undergo rigorous quality control checks, so you can trust that any Alyx® piece will hold up wear after wear.
Most importantly, we never lose sight of the everyday women who are our customers. Busy moms, working professionals, fashionistas on a budget – we design clothes to suit your real lives, in styles that transition effortlessly from work to play. Our mission is to be your go-to brand for affordable, quality fashion that helps showcase your personal style.
Our Values
Quality, style, and value have been at the core of the Alyx® brand since day one. But as we’ve grown, we’ve come to recognize the importance of other values that shape the kind of company we want to be:
Ethical and sustainable
We strive to conduct business ethically across our entire supply chain. We partner with manufacturers that share our values and treat workers fairly. We also aim to reduce our environmental impact by using sustainable fabrics like organic cotton and recycled polyester whenever possible. There’s always more we can do – and as a business, we are continuously looking for ways to further improve in this area.
Inclusive and empowering
Fashion is for every woman, regardless of age, size, or personal style. We celebrate diversity in all its forms and consider it our mission to help all women look and feel confident and empowered through our clothes. We offer an extensive size range that fits women of all body types. Our styles are designed to be flattering, comfortable, and versatile to suit many occasions and needs.
Community-focused
Our customers and our community drive everything we do. Their feedback helps us improve and their stories inspire us. We aim to build a community where women can share recommendations, style tips, and shopping experiences. And we look for opportunities to give back through partnerships with charitable causes that align with our core values.
Customer-obsessed
Customer happiness is our top priority. We strive to offer stellar service and a seamless shopping experience. Our welcoming, responsive customer care team is here to answer all your questions and concerns – before, during, and after purchase. We also make continuous improvements behind the scenes, optimizing our website and supply chain to get you the perfect item to your door as quickly as possible.
Our Commitment to You
Shopping for clothes online comes with uncertainty. Will this dress actually flatter my figure? How do I know the quality will hold up with wear and care? At Alyx®, we want to give you the confidence to shop fashion online with total peace of mind. Here’s what you can count on when you shop with us:
Quality guarantee
Every Alyx® product undergoes rigorous inspection to ensure it meets our strict quality standards. In the unlikely event you receive an item with a manufacturing defect, we will replace it free of charge. We stand behind the quality and workmanship of everything we sell.
Free shipping & returns
We offer free standard shipping on all U.S. orders over $50 so you can shop your favorites guilt-free. If you need to return an item for any reason, free return shipping makes sending it back a breeze.
Stellar customer service
Our U.S.-based customer care team has one goal: delighting our customers. Reach out by email, phone, or chat anytime you have a question, concern, or need styling advice. We’re here to help!
Secure shopping
Your security is our top priority. Our website has extensive protection against security threats and fraud. All transactions are encrypted and your personal data is handled with care.
Ethical business practices
We pride ourselves on running an ethical, customer-centric business. We never engage in manipulative tactics or push unwanted purchases. What you see is what you get – high quality items matched with stellar service.
Our Product Promise
The key to any great fashion brand is consistently amazing products. Here’s how we deliver on that promise:
On-trend styles
Our talented in-house design team stays on top of the latest fashion trends and hottest colors/prints each season. We release new arrivals almost daily so you can always discover chic new finds.
Luxe fabrics
Every item is constructed from high-quality, luxurious fabrics like substantial woven cottons, silky rayon blends, and stretchy ponte knits designed to contour your body. These are fabrics that feel amazing and hold up for countless wears.
Flattering fits
Alyx® fits are designed to flatter your natural figure. We use shapes and silhouettes that accentuate your best assets. Our trousers are cut to elongate legs without gaping at the waist. Our wrap dresses are engineered to glide over curves. Our tailored blouses discreetly nip in at the waistline. Our goal is for you to look and feel your best in every piece.
Versatile styles
Transitioning your look from work to weekend just got easier. Our designs work for the office but have the polish and flair to take you anywhere. Add heels and you’re ready for a night out. The simplicity of our pieces also makes them easy to dress up or down.
Well-made construction
Our clothes are made to last. We use quality thread and reinforced stress points so seams and hems don’t fray or fail. Prints and patterns are cut to carefully align and match. From start to finish our manufacturing process ensures long-lasting construction.
Wardrobe heroes
Any great wardrobe starts with staple pieces that pull it all together. Our product lineup includes tons of amazing go-to’s like our bestselling button-down shirt, an impeccably tailored blazer, that perfect wear-anywhere black dress, and more. Discover versatile pieces you’ll reach for again and again.
Our Brand Promise
With so many clothing retailers to choose from, why shop Alyx? Here’s what makes our brand stand out:
We fit your life:
No matter your style, shape, or size, we make clothes that fit your life. Our pieces work as well picking up the kids as they do celebrating a promotion. Count on us for everything from laidback weekends to 9-5 style.
We fit your budget:
A high-end look shouldn’t require a high price tag. Our quality fabrics, responsible manufacturing, and accessible price points let you build a dream wardrobe at a sensible cost.
We fit you:
Finding clothes that fit well shouldn’t be so hard. We obsess over the perfect sleeve length, inseam, rise and more so our styles complement your shape. Our size range accommodates women of all body types.
We fit your values:
You want to look good and feel good about your purchase. We operate ethically across our supply chain and partner with vendors who share our values.
We fit your life well:
The highest compliment we can receive is you reaching for an Alyx® piece as you’re getting dressed in the morning without a second thought. The right mix of fabrics, fit, function and style that just work – that’s our brand promise.
Our Styles
Ready to browse Alyx® pieces that will help build your dream wardrobe? Here’s a preview of the elevated essentials we offer across categories:
Dresses
- Easy, breezy maxis and midi dresses for the ultimate warm weather staples
- LBDs ranging from slinky evening looks to work-ready sheath styles
- Romantic floral prints and boho inspired peasant dresses
- Sophisticated cocktail dresses to wear beyond the office
Tops
- Chic and tailored blouses that easily pair with trousers or skirts
- Luxe knit sweaters in timeless silhouettes and of-the-moment colors
- Comfy tees and tanks with stylish embellished details
- Endlessly versatile white button-down shirts with a perfect just-fitted feel
Bottoms
- Polished trousers with exceptional fit through hip, thigh, and length
- Ponte pants that move with you from meetings to mom duty and everywhere in between
- Denim designed to flatter and lift in all the right places
- Leggings in structured fabrics that sculpt your shape
- Skirts and shorts from classic denim to flirty florals
Outerwear
- Sleek blazers for instant polish
- Cozy-chic cardigans for transitional weather
- Lightweight trenches and jackets for rain or shine
Swimwear
- Bikinis and one-pieces designed for comfort and confidence
- Mix-and-match options for versatility
- Cover-ups and beach bags for the complete poolside look
And so much more! Explore our latest arrivals to discover fresh new Alyx® pieces to elevate your wardrobe.
Our Brand Community
The Alyx® woman is smart, stylish, passionate about fashion, and committed to looking her best while still embracing her own individuality. She’s busy and needs versatile, easy-care pieces that keep up with her lifestyle. Our community of #AlyxGirls strives to uplift and inspire each other through style.
Beyond the products, our brand community provides:
- Style tips and trend reports – Let our styling guides help you take your look to the next level! Learn how to transition your summer dresses into fall, mix prints like a pro, and more.
- Outfit inspiration – See how real Alyx® customers style our latest pieces on their bodies. Our wear-it-your-way photoshoots model our clothes on women of diverse sizes and ages so you can find inspiration that feels fresh and relatable.
- Behind-the-scenes brand access – Get VIP early access to new arrivals, special promotions, and seasonal sales. Plus enjoy exclusive content that takes you behind the scenes of our design process and company culture.
- Amplified voices – We spotlight diverse perspectives, feature inspiring women in our community, and leverage our platform to champion important causes close to the Alyx® ethos.
- Rewards and perks – From birthday gifts to free shipping perks, we love treating our loyal community members to surprises and perks!
Join us by following @AlyxGirls on social media, signing up for our newsletter, leaving a review, and sharing your stylish Alyx® looks using #AlyxGirls. We can’t wait to connect!