Alyx ® Dress, Clothing, Pants, Trousers, Blouse (hereinafter “Alyx“) values the privacy of its online visitors and recognizes the importance of protecting any information collected. This Privacy Policy outlines how Alyx collects, uses, and safeguards the personal data provided to us.
What Information Do We Collect?
Alyx collects information that helps make your online shopping experience seamless, enjoyable, and secure. The types of data collected include:
- Contact information such as name, email address, and phone number when creating an account or checking out as a guest.
- Payment information such as billing/shipping addresses and credit card details to process orders.
- Account information like user name, password, saved addresses, and order history.
- Shopping preferences and feedback to recommend products and improve your shopping experience.
- Device information such as IP address, browser type, operating system, and access times to optimize our website for your device.
- Marketing preferences to control the promotional content you receive from us.
- Social media handles if you interact with our social media accounts.
- Demographic data like age, gender, interests, and household makeup to better understand our audience.
- Geolocation if you allow it to display your local store or regional recommendations.
- Survey responses that give us feedback to enhance our offerings.
How Do We Use Your Information?
Alyx uses the data collected for the following purposes:
- Fulfilling orders for products or services purchased on our website.
- Processing payments by transmitting payment details to third-party processors and banks.
- Managing accounts like administering rewards programs or notifying of order status changes.
- Recommending products and services that align with your preferences and interests.
- Improving user experience by understanding our audience to optimize website design and navigation.
- Communicating updates like new product launches, sales, or changes to policies.
- Responding to inquiries submitted via email, phone, chat, or social media.
- Conducting research to better understand our customers through surveys and analytics.
- Protecting against fraud by detecting and preventing malicious activity.
- Complying with legal obligations for tax, audit, or other required reporting.
- Enforcing terms of service and other website policies.
We only process personal data for the purposes stated in this policy unless you consent otherwise. We will notify you of any additional processing and seek your consent where required by law.
When Do We Share Your Information?
Alyx does not sell or rent your personal data. We only share it in the following circumstances:
- Service providers and partners: We may provide information to businesses that work on our behalf to help operate the website, fulfill orders, conduct research, or assist with promotions. These companies sign confidentiality agreements limiting their use of your data.
- Payment processors: To complete transactions, payment details are shared with financial institutions and third-party processors like Stripe or PayPal.
- Shipping providers: We provide necessary contact and product details to our shipping partners like FedEx to fulfill and deliver your orders.
- Group companies: We may share data within our family of brands to improve operations and marketing relevance.
- Legal requirements: We may be obligated to disclose personal data if required by subpoena, court order, or similar legal procedure. We will inform you of such requests unless prohibited by law.
- Change of ownership: User information may be transferred in the event of a corporate sale, merger, acquisition, dissolution or similar event.
Alyx does not share or sell your personal data to unrelated third parties for their marketing purposes. We only disclose it outside of Alyx when necessary to fulfill your requests, operate our business, or as required by law.
How Do We Safeguard Your Information?
We take precautions to secure your personal data against unauthorized access, loss, misuse, or alteration. Our safeguards include:
- Encrypting data transmitted online using SSL/TLS protocols.
- Restricting employee access to sensitive systems and data on a need-to-know basis.
- Storing personally identifiable information on secured networks with multi-factor authentication controls.
- Using reputable cloud service providers that undergo regular audits and maintain robust cybersecurity standards.
- Maintaining physical security of offices and data centers by controlling access via locks, security systems, and employee passes.
- Conducting periodic penetration tests, risk assessments, and security audits of our systems and networks.
- Ensuring third-party providers have appropriate data handling protocols through contractual obligations.
- Implementing a cybersecurity incident response plan for timely detection and notification of breaches.
While we aim for full security, no method is 100% foolproof. We will promptly notify you in compliance with applicable law if we detect loss of or unauthorized access to your data that could result in harm, per our incident response policy.
What Privacy Rights Do You Have?
Under certain laws, you have rights with respect to your personal information. We respect your rights and offer choices about how we use your data.
Access requests: You may request details on the personal information we hold about you and obtain copies.
Deletion requests: You can ask us to erase certain personal data, subject to exceptions permitted by law.
Restriction requests: You may request limits on how we process and disclose your personal data.
Portability requests: You may ask for copies of your data in a machine-readable format to transfer it elsewhere.
Consent withdrawal: You can revoke consent you previously gave us for specific processing activities like marketing.
Complaints: You have the right to lodge complaints regarding data practices to your local data protection authority.
Marketing choices: You can opt out of marketing emails or texts at any time via the unsubscribe link provided.
Cookies: You can set your browser to reject cookies or enable specific cookie consent prompts on our website.
To submit a request, please email [email protected] with your name, account email, desired action, and any other relevant details. We may verify identification before fulfilling requests.
International Data Transfers
Alyx processes data both domestically and internationally. We utilize standard contractual clauses approved by regulators to lawfully transfer personal data across borders globally. We may also transfer information to countries deemed adequate under applicable law. In the event your data must be shared across international borders to fulfill services, you hereby consent to the transfer, processing, and storage outside your country of residence.
Retention of Personal Data
We retain personal data to fulfill our legal or business purposes. When information is no longer needed, we securely delete or destroy it. Factors we consider when setting retention times include:
- Length of your account history and last interaction date
- Whether there are outstanding orders, claims, or transactions
- Applicable statutes of limitation and legal hold obligations
- National laws governing data privacy and security
- If retention provides business or legal benefits like analytics for product improvement
Use of Services by Minors
Our website is meant for general audiences and is not targeted at children. We do not knowingly collect personal data from individuals under the age of 16. If you become aware that a minor has provided us information without consent, please contact us and we will take steps to delete their data.
Changes to This Privacy Policy
We may periodically update this Privacy Policy as business needs and privacy regulations evolve. We will notify you of material changes via email or prominent website notice. The updated Privacy Policy will apply to all data collected after revision. We encourage you to periodically review this page for the latest Privacy Policy.
Contact Us
If you have any questions about our privacy practices or this policy, please reach out to our Data Protection Officer via email at [email protected]. We are committed to working with you to obtain fair resolution of any privacy concern.